We took a set-up to AutoRai – Holland’s premier car show – and gave punters a virtual, high-speed test drive in a Porsche using an Oculus Rift VR headset. Their brain activity and heart rate was monitored throughout and displayed in real time on screens behind them – in full view of a watching audience. - + - supplied a custom 360 virtual reality player with 4K video playback together with a ipad application to monitor the brain reading
