Most notebook ads focus on specs—GBs, TBs, and MHzs—but ASUS is taking a different approach with their latest campaign featuring Edward, a quirky blue tit with arms. Edward brings the new 2-in-1 ASUS Transformer Book T100HA to life in a unique and entertaining way.
Edward stars in a humorous augmented reality experience, where he pops up on your smartphone via the selfie cam, using your face as a marker. This creative approach makes getting to know the ASUS Transformer Book T100HA both fun and engaging.
While you’ll still learn about all the important specs of the Transformer Book T100HA, Edward delivers the information with a lighthearted twist that’s sure to make you smile. ASUS has even created a video preview of this experience, showcasing how Edward adds a playful touch to the tech world. It’s a refreshing break from the usual spec-heavy advertisements.
I’m not here to sell you an ASUS Notebook (we haven’t tried it ourselves), but who doesn’t enjoy a bit of fun and augmented reality? Edward the Blue Tit definitely makes exploring the ASUS Transformer Book a more delightful experience.
