Smart - The Dancing Traffic Light

installation / IoT

An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights "dance" using motion capture technology.Pedestrians will often ignore the "red man" at pedestrian lights in order to cross the road sooner. Unfortunately, this leads to accidents. Car manufacturer Smart created an experiment to see if it could improve safety at traffic lights by incentivizing pedestrians to wait for the green man. The Dancing Traffic Light aimed to capture the attention of people waiting to cross a road in Lisbon, Portugal, by displaying a red figure dancing to music rather than the standard static figure. The figure is a low-res representation of people dancing in a nearby booth.

Agency: BBDO Germany / client: MINIVEGAS


Other work

What we do

A dutch tech design studio in Arnhem, Netherlands,

Whether it's on request or sparked by our own inspiration, we take products from the drawing board all the way to production. We blend cutting-edge technology with sleek design to create perfect harmony.

 We are known for:

Concept development   /   Product development 
Unique Advertisement Campaigns   /   User Experience Design  
Digital Marketing Strategies   /   Data Analysis and Insights  
Mobile apps   /   Web development  
Virtual and Augmented Reality   /   embedded systems 


Clients that we currently work for or in the past.

Low And Bonar