}

Smart - The Dancing Traffic Light

installation / IoT

An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights "dance" using motion capture technology.Pedestrians will often ignore the "red man" at pedestrian lights in order to cross the road sooner. Unfortunately, this leads to accidents. Car manufacturer Smart created an experiment to see if it could improve safety at traffic lights by incentivizing pedestrians to wait for the green man. The Dancing Traffic Light aimed to capture the attention of people waiting to cross a road in Lisbon, Portugal, by displaying a red figure dancing to music rather than the standard static figure. The figure is a low-res representation of people dancing in a nearby booth.

Agency: BBDO Germany / client: MINIVEGAS

Just a few we like!

Cases

Spare time projects

Research

What we do

A dutch tech design studio in Arnhem, Netherlands,

On request and on our own we develop products from sketch phase to production stage. Substantialize technology and design to make the perfect harmony.

 We are known for:

concept development   /   product development 
algorithm design   /   computervision   /   machine learning 
IoT (Internet of Things)   /   hardware design 
interaction and information design 
virtual  /  augmented reality
web development
 

Clients

Clients that we currently work for or in the past.

dentsuACHTUNG!
Superheroes
Nike
Porsche
Philips
Low And Bonar
KLM
Netflix
Smart
Thales