Smart - The Dancing Traffic Light

installation / IoT

An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights "dance" using motion capture technology.Pedestrians will often ignore the "red man" at pedestrian lights in order to cross the road sooner. Unfortunately, this leads to accidents. Car manufacturer Smart created an experiment to see if it could improve safety at traffic lights by incentivizing pedestrians to wait for the green man. The Dancing Traffic Light aimed to capture the attention of people waiting to cross a road in Lisbon, Portugal, by displaying a red figure dancing to music rather than the standard static figure. The figure is a low-res representation of people dancing in a nearby booth.

Agency: BBDO Germany / client: MINIVEGAS

Cases

Porsche - uncommon

interactive installation / virtual reality

Cityhub - mobile app

mobile app

Asus - Hello edward

mobile app / computervision

Smart - The Dancing Traffic Light

installation / IoT

Other work

Neonlink

in-house product

Low and Bonar - almost magic carpet

material research / product development

Electric Deluxe - audio generated merchandise

installation / prints

What we do

A dutch tech design studio in Arnhem, Netherlands,

Whether it's on request or sparked by our own inspiration, we take products from the drawing board all the way to production. We blend cutting-edge technology with sleek design to create perfect harmony.

 We are known for:

Concept development   /   Product development 
Unique Advertisement Campaigns   /   User Experience Design  
Digital Marketing Strategies   /   Data Analysis and Insights  
Mobile apps   /   Web development  
Virtual and Augmented Reality   /   embedded systems

Clients

Clients that we currently work for or in the past.

dentsuACHTUNG!
Superheroes
Nike
Porsche
Philips
Low And Bonar
KLM
Netflix
Smart
Thales